Maintaining a healthy body weight is one of the most effective ways to ward off disease and premature death. Carrying around just ten extra pounds of body fat increases your risk of diabetes, cancer, and all-cause mortality. And though diet plans are a dime a dozen, effective tools for long-term weight loss are hard to come by, but I hope to show you that you CAN develop weight loss willpower that will last a lifetime.
Why is it so hard to lose weight and keep it off? In particular, how can we be so completely committed to a diet plan one minute only to be bamboozled by the next pizza slice or double-decker chocolate cake we come across? Well, as usual there's no single simple answer to this question, but here are some ideas. First of all, when we were traipsing desperately across the African savannah tens of thousands of years ago, our brains had to come up with a way to motivate us to survive and procreate. In order to survive, we had to eat, but food back then was difficult (sometimes dangerous) to come by, so our brains had to make us want it bad. Enter dopamine and taste sensation-without them, eating would be boring, at best.
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